Thank you to Inspirelle.com to have published my article in their March 17th édition.

At Alléosse, cheese is king in the beautiful store. Made of lightly colored wooden slats, the store’s décor is very elegant and highlights each cheese’s true value. Cow cheese, goat cheese, ewe cheese – no cheese is left behind. Like stars they shine, and like stars they mask a fascinating “behind-the-scenes” life.

Aleosse-34© Caliwa Photography

Rachel and Philippe Alléosse, owners of the store, welcomed me into their cellars and introduced me to their profession with love and passion. The cellar is like a dairy beauty salon, where every cheese is pampered and brought to the height of its quality. Philippe’s parents opened the original cheese shop in 1980 but the family moved in 1984 to Marché Poncelet in the 17th arrondissement in Paris where they are now. From here, they began selling the top of the range quality cheeses.

© Caliwa Photography

Philippe Alléosse is an experienced master cheese refiner. He quickly understood the magic of his know-how and bought the cellars in 1987. The refining process is the last and most important step of the production where the cheese develops its flavor and acquires its final texture. Each cheese he buys from the producer, is groomed in the cellar for a period of time: on average, two to three months depending on the cheese, before being sold in the store. As humidity is a very important factor in the maturing process, a sophisticated system sets the humidity level in each room. Under 85% to 95% humidity, the cheese will flake, crack, and dry. Only a few cheesemongers in Paris can afford to have a cellar of Alléosse’s caliber as it takes not only great skill but also considerable financial capital to maintain.

Cheesemonger and shop owner Philippe Alléosse © Caliwa Photography

Phillippe separates his cheeses into four different cellars with different temperatures, each dedicated to a specific kind of cheese. One for washed-rind cheeses such as the Epoisse or Soumaintrain; the fermentation is done naturally and produces a very strong smell of ammonia.

Aleosse-11© Caliwa Photography

Another for goat cheese: every individual goat cheese has its own characteristics and its own refinement process. It is left to the refiner to choose whether the cheese is to be soft and creamy or dry. There are as many shapes and kinds of goat cheese as there are producers. The shape of the cheese doesn’t modify the taste; it’s left to the fantasy of the producer. For example, a producer who feeds his sheep clovers in order to give a particular taste to the milk shaped his cheese like a clover as a reminder.

Aleosse-18© Caliwa Photography

Third cellar is for cheeses with a firm and pressed paste such as Tommes, Stilton, etc. Philippe is a creative and likes to add his own spin. At one point he started to explore the English cheeses. He got the idea of injecting Port into Stilton. Not only was the idea interesting but also the result was terrific!

© Caliwa Photography

It’s quite interesting to see the change of color between when the cheeses arrive from the producer and how they leave Alléosse’s cellars. Take, for example, the time when Philippe bought an ordinary Corso Vecchio from a producer and he kept it in his cellar to make it evolve. The aging process completely changed not only its color but also its taste and highlighted certain features of the cheese, allowing it to become more fruity and powerful. It was a big hit!

© Caliwa Photography

And last but not least: the cellar for soft, ripened, moldy cheeses such as Brie. These cheeses are very fragile and the slightest mistake can ruin several months of work, not to mention the financial loss involved. The humidity is kept very high, between 97% and 98%. Four hours in that cellar and you emerge completely wet. Say goodbye to your blow-dry!

Aleosse-17© Caliwa Photography

To end with some anecdotal evidence of the reputation of Alléosse’s cheeses, both Presidents Obama and Hollande were offered a selection of Alléosse’s cheeses for their official dinner during the COP21 forum. Having heard of this, Alléosse’s Japanese clients have been requesting the same presidential selection to sell to their own clients in Japan!

With Philippe and Rachel Alléosse © Caliwa Photography

Rachel and Philippe Alléosse run this flourishing family business with their three children and Rachel’s brothers. The store is located at 13 rue Poncelet, 75017 Paris. They sell about 250 kinds of cheese. They have won several prizes, including a gold medal for a Reblechon 5 years in a row. Their Brie was also honored in the Gault et Millau as best Brie de Savarin with truffles in 2015.

Aleosse-28© Caliwa Photography

The beautiful cheese images are provided by Caliwa Photography.


Alléosse
13 rue Poncelet 75017 Paris

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